— Vision: Achieve self sustainable healthcare, driven by quality, affordability and availability.

— Mission: To create and facilitate value-added medicines through local pharmaceutical manufacturing, contributing to country development.

— Strategy: High quality products, latest production technology and quality management systems to develop highly efficacious products with constant supply.

— Goal: Obtain international pharmaceutical standards.

— Objective: Become a market leader in key regional disease areas.

— Action Plan: Constantly invest in new technology and development of own human capital to build new brands that patients and healthcare providers can trust.